Project 4: E-Portfolio | Creative Brand Strategy
Project 4: E-Portfolio Rafa Maritza Hertrian [0364958] Bachelor of Design (Honours) Creative Media/ Taylor's University MER 60104 / PACKAGING AND MERCHANDISING DESIGN Task 1 Task 2 Task 3 LECTURE Week 2 – The Branding Process 1. What is Brand Experience? Definition Brand experience is the collective emotional, sensory, cognitive, and behavioral responses a person has when interacting with a brand. It is the lasting impression a brand creates and how it affects the customer's feelings and behaviors. 2. Why is Brand Experience Important? A strong brand experience builds positive associations and trust. It boosts: Brand Recognition Brand Awareness Emotional Connection It shows shared values between the company and its audience. A poor brand experience can lead customers directly to competitors. 3. What Makes a Good Brand Experience? A good brand experience is: Multi-faceted: It is shaped by a variety of consistent touchpoints across the brand. Widespread and cohesive: Every inter...
