Project 2: Innovative Packaging | Packaging and Merchandising Design
Project 2: Innovative Packaging [duration] Rafa Maritza Hertrian [0364958] Bachelor of Design (Honours) Creative Media/ Taylor's University MER 60104 / PACKAGING AND MERCHANDISING DESIGN INSTRUCTIONS PROCESS Introduction to Brand: Thermobrew Listening to the business students brief their product proposal and their concepts First meeting We discussed the concept of Thermobrew. The business student stated that they are targeting two types of audiences: workaholic individuals and travelers. From that, the target audience is assigned to the groups of graphic design students. My group chose the workaholic audience. Then we discussed the logo. They wanted the logo to be a simple design. And they would also like to have a mascot. Logo and Mascot Design My group decided to have every member to make sketches for the logo. Below is the sketches I made: The design I am going for is mainly to promote that they're product is to brew coffee that why I added a lot o...
