Minor Project
Minor Project
Rafa Maritza Hertrian [0364958]
Bachelor of Design (Honours) Creative Media/ Taylor's University
PRJ 62204 / Minor Project
INSTRUCTIONS
PROCESS
Week 1Introduction to the module and the topics for the minor project. The topic I chose: WayangMind
Week 2Introduction to WayangMind meeting
Notes:
Project overviewDigital awareness platforms that blends immersive technologiesUse for younger generation
Our task: reach out to the target audience - Can focus on Malaysia first
App: experience on the go (meditation, audio content) can log how you feel in the moment
VR: already haveYou will be able to visualize meditation It will show an environmentIt is mobile, don’t need a lot of space
What to push: Wayangmind space - AI will guide user
Brand positioning - We can strategize the whole communication - Some clients might want to see a beta version of it - Do consider ways to fully utilize social media to talk about the benefits
Deliverables- Slides or videos
Key considerations- Focus on mental wellness as a LIFESTYLE communication (don’t use: healing, therapy)- Prioritize cultural: try to do research on how Malaysia see mental wellness and what the stigma are (for example: Malays would pray for mental wellness)
Week 3 Contextual Research 
I researched Wayangmind's Upcoming projects and common causes of flight anxiety.
Summary of contextual research: by the whole group
Week 4Creating user personas based on contextual research
I worked on the returning traveller persona to represent a realistic target user for Wayangmind’s travel-related mindfulness solutions. Sofia is an 18-year-old Indonesian college student who is presently enrolled in classes in Malaysia. Every semester break, she returns home by plane by herself, navigating airports and baggage claim without assistance. Common problems like homesickness, social exhaustion, and travel anxiety—especially when traveling alone or navigating congested airports—are reflected in this persona. Sofia is more open to utilizing tools like virtual reality or mobile fitness apps because she is tech-savvy and probably lives far from the airport. Maintaining family ties, succeeding academically, and protecting her mental health are the main sources of her motivation. Her objectives of developing emotional resilience and being an expert at traveling alone are also included in the character. All things considered, Sofia is a good fit for Wayangmind's services, particularly its immersive spaces and therapist-led VR modules that are intended to lower stress and get users ready for real-life travel situations.
Week 5Wayangmind sightseeing. Meeting the founders of Wayangmind to get a bigger picture of Wayangmind and trying out their product and ask whether the personas that we made is already align with their brand.
Notes: The user must be accompanied by a therapist or a counselor to use the VR. - facilitated by a therapist and not done alone; just as a tool but not a total solution to their issue - not a promise to heal but a piece of information / how effective- this module is for you and if its not for you, you should opt for other modules/solution
Platforms/Services in Wayangmind (future projects included)(functions the same but collects data differently; altogether as a package for buyers)app - audio, daily progress trackingspatial - immersive space ; therapy session based on experience, discussion based on how they feel (music festivals, similar setting in the sky to familiarise beforehand)vr - with audio guide around vr experience
(direct sells to the corporate than a single user, user would require to install app but carry out vr/immersive on site)portability - mobile quality graphics
VR Module Journey- emotion rating before and after experience throughout immersive module- an introductory module (6-8 min) to allow patient to calm down from their mental state - grounding before introducing other modules- based on assessment to identify the necessity or suitability to continue to next module
Purpose of Wayangmind- does not act as replacement on therapy but an add on of tech to their practices- a process to ease data collection without patients needing to specify their state- app - end of the year plan (future project)- vr group sessions - finding a middle ground through the data keyed in for all users- additional bracelet that reads the vital of the user to better understand the users’ condition
Week 6 We asked Mr Mike about the personas that we made, and he said that we need to choose only 3 personas that we think are suitable for Wayangmind. Hence, we chose these three:
After confirming the target Audience with Mr Faiz and Mr Mike, we proceeded to conduct primary research to confirm the issue that we can solve. We chose to do a survey to the general public and interview to the specific target audiences. The survey, we will send it out to the general publiclic and ask closed-ended questions to research on people’s behavior in airports. For the interview questions, we will send out open-ended questions through Google Docs to specific interviewees, according to the chosen personas. Each retired travellers, returning travellers, and business travellers will be asked similar but different questions according to the contextual research that we made.
General Questions
Questions for each persona
Week 7 After confirming the research questions for both interview and survey with the lecturer, we conducted the primary research by reaching out to target audiences through online and personal contact. After collecting the data, we worked together to collect the main findings of the primary and secondary research. After that,I worked on developing a concise Point of View (POV) statement and a number of How Might We (HMW) questions to direct our design process after evaluating the findings. I can use this approach to direct any project in the future that calls for comprehending users and coming up with innovative, user-centered solutions.
Week 9After the POV and “How might we” are created, we worked on the slide proposal, which will consist of the projects that we will suggest to the Wayangmind founders according to our research and findings. We started the slide by compiling the research that we have done to back up our future plans. Then, I worked on the design direction which consists of the moodboard, color palette and key visuals. The key visuals that I initially proposed includes posters, wall wraps, billboard, floor decals, pop-up booth, and healing pod.
Everything that we've done can be seen from this presentation
Week 10 We presented our proposal to our client and received several comments. We were suggested to make the design consistent to the moodboard that have been created. The client ask us to use the same elements and style of images as the moodboard. We were also told to research on the competitors that are more applicable withing our target audiences for example, a malaysian company.
Week 11We continued working on our project's touchpoint components this week, allocating each task to team members via an Excel spreadsheet.
I also tried making some of the key visuals that were suggested to fix. I tried making them consistent by following the moodboard and design direction that have been decided on the proposal.
Week 12This week we divided the tasks from the touch points. I am responsible on making the app for the Wayangmind traveller. The main features that I included on the app include mobile healing, Beat Jet lag, mindful travel log, and find wayangpod. Mobile healing is a feature where users can use the app to play a simple and calming game. Beat jet lag is a feature to guide users with their jet lags. Mindful travel log is a feature to let user key in their activities of their travel. Finally, Find Wayangpod is a feature for users to find wayangpods and wayang spaces in airports and to RSVP. 
Week 13This week we got the final feedback for the personal touchpoints. For the app, Mr Mike said that the landing page might be confusing because it is advertised as a wellbeing app for travellers but the landing page title shows “Travellers guide” which is not cohesive with the whole concept. After that, we kept working on the touchpoints and turned our attention to finishing the project in its entirety. Before incorporating it into the final presentation, we were now going over and polishing every detail to make sure it looked professional and consistent.
Week 14 In this week, we got several final comments for each touch points and will be revising it. We will also finalize the final presentation.
SUBMISSION
REFLECTION
Bachelor of Design (Honours) Creative Media/ Taylor's University
PRJ 62204 / Minor Project
I worked on the returning traveller persona to represent a realistic target user for Wayangmind’s travel-related mindfulness solutions. Sofia is an 18-year-old Indonesian college student who is presently enrolled in classes in Malaysia. Every semester break, she returns home by plane by herself, navigating airports and baggage claim without assistance. Common problems like homesickness, social exhaustion, and travel anxiety—especially when traveling alone or navigating congested airports—are reflected in this persona. Sofia is more open to utilizing tools like virtual reality or mobile fitness apps because she is tech-savvy and probably lives far from the airport. Maintaining family ties, succeeding academically, and protecting her mental health are the main sources of her motivation. Her objectives of developing emotional resilience and being an expert at traveling alone are also included in the character. All things considered, Sofia is a good fit for Wayangmind's services, particularly its immersive spaces and therapist-led VR modules that are intended to lower stress and get users ready for real-life travel situations.
Experience
At the beginning, I felt a bit puzzled because I couldn't get what exactly were we doing for this module. Because of that, I just followed what were told to do. But after doing all of the researches, brainstorming, and discussion with my teammates and also the client, I became aware that we need to propose things that would attract the target audience my group were assigned, which is travellers. Near the end, the process became a lot more clear.
Observation
From this module, I realized how important it is to empathize before designing anythin for our brand because it would help us make a design that is useful for our target audience and eye-catching. Furthermore, it is important for us to do a detailed research based on the fact instead of assuming things because what we think might not be the same with other people.
Findings
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