Typography Task 3 Type Design and Communication
Typography/ Task 3: Type Design and Communication
14 November 2023-/ week 8 - week
Rafa Maritza Hertrian/ 0364958
Bachelor of Design (Honours) in Creative Media/ Typography/ Taylor's
University
Task 2: Typographic Exploration & Communication (Text Formatting
and Expression).
INSTRUCTIONS
Dissection and Observation
"Select a preferred font from the 10 fonts provided. Using the following letters H,o,g,b, do a detailed dissection of the letters"
For this step, I decided to dissect the Bembo std font because I am interested in the font that has the highest readability, it is most suitable used for body texts. I ought to find out what makes it readable and different from other fonts.
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| Figure 1.1 Font Dissection Bembo std (14/11/2023) |
- Serifs: Bembo std is a font that contains serifs. Serifs can be a tool to create a consistent illusion of a text. Consistency will lead our eyes easily throughout the written text.
- Ascenders: the b in Bembo std ascends above the cap height, this also appears in other letters. Ascenders can be used to reduce blandness so that it is easier for readers' eyes to mark where they are reading. This can make reading a lot easier and faster.
- Descenders: Part of the 'g' descends under the baseline. Descenders have the same function as ascenders
- Bowl: the bowls in Bembo std which are shown in the letters 'g' and 'b' have edge strokes that are a lot thinner than the rest of the stroke. This creates a sense of uniqueness and style for Bembo std.
Sketches
"Sketch the following letters ODHNG / odhng using the 3 pens (choose: uppercase/lowercase). Explore 3 different writing styles for each of the 3 pens."
Based on this instruction, I bought 3 different pens and grid papers. I explored several styles which include fonts with serifs, sans serifs fonts, and fonts with unusual shapes. I created the sketches by referring to some of the 10 fonts: ITC New Baskerville Std, Bembo Std, and Gill Sans Std.
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| Figure 2.1 Sketches and trial pen 1 (21/11/2023) |
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Figure 2.2 Sketches and trial pen 2 (21/11/2023) |
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Figure 2.3 Sketches and trial pen 3 (21/11/2023) |
After sketching different types, I was instructed to choose favored fonts. I chose a sketch from each pen and remade the sketches in a more neat way. After that, I showed the sketches to the lecturer and she pointed out a mistake I made. It is shown that the lowercase letters are not on the same x-height which makes it look not uniformed.
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Figure 2.3 Top 3 chosen types (21/11/2023) |
By learning the significance of x-height, I became interested and decided to choose type #1 in lowercase form to further digitalize. But before digitalizing it, I tried to make revision sketches.
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| Figure 2.4 Revision sketch using x-height (21/11/2023) |
Digitalization
"Continue to digitize your work but not before writing all letters (o l e d s n c h t i g , . ! #). Choose writing in uppercase or lowercase (not both), then digitization."
Before digitalizing my sketch, I used Bembo Std as a reference to justify the x-height, baseline, and cap height. This is because the type I chose is inspired by Bembo Std and I need a guide
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| Figure 3.1 Reference type (24/11/2023) |
I make the basic strokes that will be used repetitively in several letters.
This was suggested by the lecturer to maintain uniformness.
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Figure 3.2 Basic Strokes (24/11/2023) |
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| Figure 3.3 Letter shaping tempt 1 (24/11/2023) |
I showed this design to the lecturer to get some revision suggestions. I was
suggested to fix the arch for the 'h' and 'n' because it was visible from the
front that it was much thinner than the other letters.
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Figure 3.4 Letter shaping tempt 2 (5/12/2023) |
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Figure 3.5 Letter shaping tempt 2 (6/12/2023) |
Font Lab
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| Figure 4.1 Copy-paste font design to Font Lab |
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| Figure 4.2 Letter spacing and kerning font design |
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Figure 4.3 Testing out on AI |
Poster
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| Figure 4.4 Poster Design 1 and 2 |
After showing this design to the lecturer, I was told that my font might look better with longer text. Therefore, I searched for longer sentences to use and applied them to the poster.
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| Figure 4.5 Poster Design 3 |
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| Figure 4.6 Poster Design 4 |
FINAL RESULT
Download font here: https://drive.google.com/file/d/1Jr5aTOxw1F2oucuby-F3UIaiA5CGG38y/view?usp=sharing
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| Figure 5.1 Screen Grab of FontLab process (side-bearings) |
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| Figure 5.2 Final Type construction in Ai JPEG |
Figure 5.3 Final Type construction Ai in PDF
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| Figure 5.4 Final poster jpg |
FEEDBACK
Week 8
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Week 9
General Feedback
- Sketches should be able to reflect a certain characteristic.
- Unjoined strokes can be a uniqueness and it can also be an effect. (stencil effect)
- Adding details to create uniqueness
- Sketch must refer to the 10 fonts provided
Specific Feedback:
Week 10
Specific feedback: I showed my sketch to the lecturer and the first
thing that is pointed out is the width of the font. Some of the
letters such as 'h' and 'n' look a lot thinner than other letters. I
was suggested to extend the arch to make the width uniform. I was also
reminded to have a fixed descender just like the ascender and the
curves in letters such as g, e, and, d should be taken from the 'o'
Week 11
When I showed my newest design to the lecturer I got several comments
on improving my design. The most crucial one is that I need to
remember that the horizontal stroke in the letter 't' needs to be
aligned with the x-height. Aside from that, I was also told to
minimize anchor points to make the strokes look more smoother. It is
also important to note that anchor points in curved strokes must be
placed at each curve's extreme height.
Week 12
For the final feedback on my font, I was suggested to make the strokes
more uniform by using the same element for the strokes.
Week 13
For the poster, we were reminded to keep the design simple with the
minimum elements because the main purpose of the poster is to promote
our font. Excluding elements that do not support the design will bring
more focus to our design.
REFLECTION
Experience
This task was very enjoyable for me because this would be the first time I got to create my own typeface. The whole process challenged my creativity and also my skills in the digital world since there is a lot of tools that were required while making the font.
Observation
While comparing my work with my peers, I noticed that different typefaces is suitable for different functions. For example, as my typeface appears more slanted and thin, it is more suitable to be used in long texts. Meanwhile, typefaces that are bolder and thicker would be more suitable for short texts such as headlines or titles.
Findings
From making a typeface, I have learned several things. One of them is not a few typeface creators named their typeface based on their name. Therefore, I also decided to name my typeface based on my middle name.
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