Project 1 Breaking Brand [Brand Corporate Identity]
Project 1 Breaking Brand
Rafa Maritza Hertrian [0364958]
Bachelor of Design (Honours) Creative Media/ Taylor's
University
MKT 62404 / BRAND CORPORATE IDENTITY
LECTURE
BCI Introduction
Brand corporate identity in graphic design focuses on the visual
integrity of a brand. BCI can be considered one of the most
influential areas of graphic design in society.
"A symbol is a mark, sign, or word that indicates, signifies, or is
understood as representing an idea, object, or
relationship."
Symbols develop into a word mark, and a word mark develops into a
bigger identity.
Figure 1.1 Pentagram Brand Identity
INSTRUCTIONS
RESEARCH
The first step on doing project 1 is research on the brand that
have been chosen with the group. My group chose H&M for our
research. There were several things that need to be
discussed.
A) BRAND PROFILE
1. Description
1.1 Summary Description
1.2 Target Market/Audience
1.3 The Offer
1.4 Specific Benefits
2. Brand Value
2.1 Retailer's Perspective
2.2 Customer's Perspective
3. Brand Positioning
3.1 Why This Brand & Not
Competition
3.2 How it positions itself
towards the target market
3.3 Who are the Competition
4. Unique Selling Proposition
(USP)
B) EXPANDED BRAND
PROFILE
1. Description
1.1 Founder
1.2 Location
1.3 Logo/Logo evolution
1.4 etc
2. Benefits
3. Target Market/Audience
3.1 Geographic Segmentation
3.2 Demographic Segmentation
3.3 Psychographic Segmentation
3.4 Behavioural Segmentation
https://learn.g2.com/market-
segmentation
4. Competitive Differentiation
5. Pricing
6. Distribution
7. Brand's Positioning Statement
8. Brand's Voice
9. Brand's Communication
Strategy
I am in charge on researching the brand's competitive
differentiation, pricing, distribution, brand positioning
statement, brand's voice, and brand's communication strategy
PROCESS
After the research was done, I proceeded to make the slide. Ms. Lilian suggested that we do not use a template for this project. Hence, I tried my best to lay it out myself.
FEEDBACK
Week 1
Ms Lilian instructed the students to work in groups and choose a
brand to do research on. We were required to make our own slides
after the research.
SUBMISSION
RESEARCH SUBMISSION
SLIDE SUBMISSION
REFLECTION
Bachelor of Design (Honours) Creative Media/ Taylor's University
MKT 62404 / BRAND CORPORATE IDENTITY
|
| Figure 1.1 Pentagram Brand Identity |
Experience
From this project, I got to experience teamwork since we were grouped to do the research. Overall, I enjoyed this project because it was relatively easy for the first project in this module.
Observation
This project was a great way to start this module because we were pushed to refresh our minds about existing brands. This gives me a brief idea or inspiration for what I will do for the next upcoming projects.
Findings
From this project, I understand how important branding is in a business identity. A powerful brand influences the audience's decisions and loyalty by making an emotional connection with them and creating recognition and trust. It serves as the basis for a business's success and visibility in an extremely competitive sector.
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