DSMC

 Digital Social Media Communication

Rafa Maritza Hertrian [0364958]

Bachelor of Design (Honours) Creative Media/ Taylor's University

COM 61804 / DIGITAL AND SOCIAL MEDIA COMMUNICATION

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LECTURE

When working with a company we must do a Fact Finding

What will be the aim (Typically)? must ask question

Awareness

Visibility

conversion

1. how long has the business been around? 

2.  how do you do your marketing/promotion? (social media/ physical store/ flyers)

3. what's your revenue/ sales like? 

4. how big is the team? (solopreneur/ with help)

5. what is your conversion rate? (the percentage of items being checked out compared to what was sold)

6. How much do you spend? 

spending and what have been sold rate is ideally 1:2

These questions are important to get a rough idea of the business.  

It is important to pay attention to the age group and the ethnicity of the target audience to choose suitable social media to do social media advertising for the company. For example, the most used social media by Gen X is Facebook while Gen Z mostly uses TikTok. 

Personalization: allows you to tailor content to their preferences, interests, and behaviors. We must know:

Demographics: age gender and location

Interest and Behavior 

Influences and aspirations (dream/ goals/ motivation)

pain points and needs (what are they struggling with)

Key attributes

Demographics (something that can be seen): age, gender, location, educational level, and job roles

Physiographic (something that cannot be seen): Interest, values, beliefs, lifestyle

Personas: Semi-fictional representation of ideal follower based on real data and market research 

Brand story: Their background

Products: Lists of their products

Target Market: Who are their clients

Vision and Mission: Vision is the goal mission is how are they going to achieve it

SWOT analysis

Website/ marketing channels 

Style of the marketing channels (are they consistent?)
client/content /target audience

6 weeks = 18 contents 

the portion of 50/50 for the posts = static carousel and videos 

Strategy difference between B2B and B2C

Social Media terminologies

KOL: key opinion leader (influencers, 

UGC: users generated content (cheaper to pay but honest review) 

1. TOFU(top of the final): Social media, ads, 

2. MOFU (middle of the final): Website, Shopee, Lazada, yellow bag, blue bag

3. BOFU (Bottom of the final): end marketing, newsletter

TRENDS

1. Podcasts 
2. AI-generated tools: however not all businesses use this because the content might seem not genuine
3. Social Media Shopping/ Live Shopping
4. Research via social media and video instead of search engines 
5. Fostering active brand social media communities: 
6. The highest ROI  (return on investment)
7. Relatable and authentic content
8. Memes and funny posts

Video Types

Tutorials 

Product Review

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INSTRUCTIONS 

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TASK 1

For task 1, in groups, we were instructed to find brands to work together with. We were told that we would help these brands enhance their social media content. Me and my teammates started to search for business from social media platforms like TikTok and Instagram. We contacted some of the brands and some responded. In the end, we decided to work with a small business that sells cookies called Simply Fluffy. We interviewed the owner to get deeper details of the business. Below is the result of the interview: 

Then, from the information we collected, we made a brand analysis for Simply Fluffy. We were instructed to have the brand story, products, target audience, SWOT analysis, vision and mission, and social media,  and we made content ideation for the content we will make. 

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TASK 2

In task 2, we were instructed to make users' persona profiles. This is important so we have a better picture of the target market that would likely buy Simply Fluffy's products. By knowing the target market, it would be easier to set a consistent style for the content. 

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TASK 3

Contents that I contribute in:

1. Simply Quiz: An engaging content for an Instagram story.

2. One Cookie Every Day: creating awareness that Simply Fluffy has a stamp promotion. 

3. Cookie Fact of the Day: Engaging post

4. Guess the cookie name: engaging post

5. I Choco You: Stopmotion Video

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REFLECTION

Along with design skills, this session taught me how to collaborate with others. This was a really enlightening experience because I don't have a lot of team-based work. Working on international design projects was enjoyable for me since it gave me the opportunity to observe how other designers apply their design expertise to produce something. Along with teaching me how to express my own thoughts so that people can understand what I bring to the task, it also teaches me to respect others' opinions.