Project 3 Positioning & Identity
Project 3 Positioning & Identity
Rafa Maritza Hertrian [0364958]
Bachelor of Design (Honours) Creative Media/ Taylor's
University
MKT 62404 / BRAND CORPORATE IDENTITY
Bachelor of Design (Honours) Creative Media/ Taylor's University
MKT 62404 / BRAND CORPORATE IDENTITY
INSTRUCTIONS
RESEARCH
PROCESS
Week 8
Invoice and letterhead Design
I made the letterhead and invoice design somewhat similar by
putting the brand logo in the same position and giving both the
same curvy decoration in the header and footer of the paper. I
added this to minimize the empty spaces on the paper and also
connected it to the brand identity because the brand mascot is
mostly made from circles.
Business card
In the business cards, I also placed the curvy element in the
footer of the second page. This is useful for highlighting the
brand's social media. I simply placed the brand logo on the first
page with the strapline in the middle.
Collaterals
For the collaterals, I started to think that I should add more
elements that represent the brand identity, Therefore, I tried to
incorporate the elements from the logo that stick out to me the most
which are the cucumber on the mascot's eyes and the bow from the
hairband.
For the stickers, I aim to make them emphasize the elements of the
brand identity. Other than that, I also tried to include other
colors from the brand color scheme that I haven't included. I
worried that it wouldn't be cohesive but Ms. Lilian thinks that it
is still look uniform to the brand so I decided to keep it how it
is.
Week 9
After receiving feedback, I revised the designs as how I was
instructed. I also started designing for other collaterals such as
menus, take-out cups, and paper bags. I decided to make most of them
the same color scheme and design so the brand would be more
memorable.
After making the artwork, I started to apply them on mockups to
see what the designs would look like if they were applied in real
life.
FEEDBACK
WEEK 7 04 NOVEMBER 2024
FEEDBACK
Start working on the corporate stationery, collaterals, social media presence, and environmental graphics
NEXT PLAN OF ACTION
Work on the instructed work.
WEEK 8 11 NOVEMBER 2024 (INDEPENDENT LEARNING WEEK)
FEEDBACK
Xxxxxxxxx
NEXT PLAN OF ACTION
work on task 3
WEEK 9 18 NOVEMBER 2024
FEEDBACK Overall, the design looks cohesive and consistent, but there is some room to improve. For the invoice and envelope add the company address. For the stickers, using the rest of the colors from the brand color scheme is fine, it still looks cohesive so the sticker design can be used for the collateral.
NEXT PLAN OF ACTION
Revise the designs based on what was instructed.
SUBMISSION
Brand Positioning
WEEK 7 04 NOVEMBER 2024
FEEDBACK
Start working on the corporate stationery, collaterals, social media presence, and environmental graphics
NEXT PLAN OF ACTION
Work on the instructed work.
FEEDBACK
Xxxxxxxxx
NEXT PLAN OF ACTION
work on task 3
WEEK 9 18 NOVEMBER 2024
Overall, the design looks cohesive and consistent, but there is some room to improve. For the invoice and envelope add the company address. For the stickers, using the rest of the colors from the brand color scheme is fine, it still looks cohesive so the sticker design can be used for the collateral.
NEXT PLAN OF ACTION
Revise the designs based on what was instructed.
Corporate Stationery
Letterhead
Invoice
Envelope
Business Card
Collaterals
Environmental Graphics
Social Media Presence
REFLECTION
Experience
This task was a fun experience because I got to see how my design would be applied in real life, And since we were given a lot of freedom to make the logo the brand identity, it has given me a sense of control which is very joyful. However, it was a bit challenging to find the mock-ups for the collaterals because some of the mock-ups online do not really suit the brand.
Observation
From my observation, I noticed that cohesiveness is the most important thing to be considered when making a brand identity. This is what makes the brand memorable and visually pleasing.
Findings
The reason why characteristics of a brand such as the brand color, brand typefaces, and brand elements have to be decided in the earliest stage of creating a brand identity is because it would be easier for us to make a cohesive brand. This might help the brand in the market.
Queen never cry
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