Project 2: Design Brief Proposal | Creative Brand Strategy

Project 2: Design Brief Proposal

[duration]

Rafa Maritza Hertrian [0364958]

Bachelor of Design (Honours) Creative Media/ Taylor's University

MER 60104 / PACKAGING AND MERCHANDISING DESIGN

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LECTURE

Open in Project 4

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INSTRUCTIONS 

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PROCESS

Critical Application List

After making the proposal for our campaign, we listed down the critical applications, which are the main things that we want to include in our campaign. 

The Vision

Then we showed Mr Fauzi some reference pictures to give him a better picture of how we want the campaign to be. 

Call For Action

Then, we made the call for action as suggested. A call for action is like a very short phrase that can represent the campaign as a whole. We chose to have "LEGO your way" as our call for action, as it asks people to play their LEGOs their own way. 

Design Brief

After showing him the critical application and the reference images, he told us to make a design brief. He explained that a design brief is like a short paragraph that explains the entirety of our campaign. We showed him this:

Then Mr Fauzi told us to break down the design brief again. We were told to pick the keywords from the design brief we had already created and make 3 alternatives of more simple design briefs. 

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FEEDBACK 

Week 5 

Make the call for action and critical application list.

Week 6

Highlight the keywords from the created design brief and create three simplified versions of the design brief. 

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SUBMISSION 

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REFLECTION

After completing this task, I can break down the things that should be included in the campaign me and my partner are creating. This made me think of how I can reach the goal of the campaign, which is combining physical play and digital play. Creating a Call for Action and Design briefs has open a clear path to wear I want this campaign to go.