DESIGN PRINCIPLES FINAL COMPILATION
Design Principles (Final Compilation)
06/02/2024 - 19/03/2024 (week 6 - week 7)
Rafa Maritza Hertrian [0364958]
Bachelor of Design (Honours) in Creative Media/ Taylor's University
Design Principles GCD60804
Task 1: Exploration
Plastic Ocean
Bonnie Monteleone
2017
Digital, Mix media
Size (N/A)
https://water.uci.edu/plastic-ocean-art-exhibit/
https://water.uci.edu/plastic-ocean-art-exhibit/
Relation to UNSDG and Observed Design Principles
I choose The Plastic Ocean as it is a part of the project of bringing
awareness of the marine plastic pandemic that is upheld by a researcher
and also the creator, Bonnie Monteleone. This supports the purpose of
UNSGD's Responsible consumption and production as waste production affects
our ocean severely. Plastic Ocean is referenced from a famous Japanese
painting called The Great Wave off Kanagawa by Katsushika Hokusai
which symbolizes the ocean by pictorially depicting almost triangular waves. It highlights awareness
of this overconsumption problem by giving a contrast of
the blue and natural ocean water and the pile of waste
with multiple colors. The space from the sky creates
an asymmetrical balance to the art which brings the focus
to the waves that contain waste materials even more. This will remind
people that overconsumption might lead to damaging the ocean.
Word count: 142
Visual Analysis of "The Plastic Ocean" by Bonnie Monteleone
Bonnie Monteleone's "The Plastic Ocean" is an emotive portrayal of the
worldwide problem of plastic contamination in our oceans. It is clear from a
perceptive visual assessment that Monteleone carefully chooses which design
elements and principles to use to effectively communicate her
message.
The audience is drawn in right away by the dominant blue color scheme, which is enhanced with warmer tones suggestive of yellow and green. The chosen color represents the pollution that affects the ocean's purity along with reflecting the ocean's natural colors. The vivid garbage floating atop the deep blue sea acts as an establishing reminder of the harm that human consumption does to marine ecosystems.
The audience is drawn in right away by the dominant blue color scheme, which is enhanced with warmer tones suggestive of yellow and green. The chosen color represents the pollution that affects the ocean's purity along with reflecting the ocean's natural colors. The vivid garbage floating atop the deep blue sea acts as an establishing reminder of the harm that human consumption does to marine ecosystems.
The systematic use of forms, especially triangles, by Monteleone refers
discreetly to well-known pieces of art like Katsushika Hokusai's "The Great
Wave off Kanagawa". The relationship between messages gives the artwork
depth and emphasizes how timeless the environmental issue it portrays is.
Space is employed well, emphasizing the inequalities brought about by human activity with the large expanse of empty blue sky contrasted with the crowded water below. The issue of environmental degradation and the pressing necessity for action are highlighted by this spatial contrast.
Space is employed well, emphasizing the inequalities brought about by human activity with the large expanse of empty blue sky contrasted with the crowded water below. The issue of environmental degradation and the pressing necessity for action are highlighted by this spatial contrast.
The artwork's visual impact is further enhanced by the use of texture and
line work. There is a sense of movement and liveliness brought about by the
fine details of the waves, which are produced by curving lines and white
points. The waste's coarse texture, on the other hand, draws attention to
its unusual presence in the aquatic environment.
Monteleone directs the viewer's attention to the focal point, which is the pile of trash in the composition's center, by using Gestalt theory. Viewers are forced to face the unpleasant truth of plastic pollution and its effects by this deliberate design.
Monteleone directs the viewer's attention to the focal point, which is the pile of trash in the composition's center, by using Gestalt theory. Viewers are forced to face the unpleasant truth of plastic pollution and its effects by this deliberate design.
To sum up, "The Plastic Ocean" is a critique of the environmental
catastrophe that our world is currently experiencing.
Utilizing a thorough evaluation of color, shape, space, texture,
and design principles, Monteleone skillfully conveys the pressing need to
take immediate action to eliminate plastic waste in our oceans.
Artworks such as this, by their capacity to raise consciousness and motivate
action, are vital in molding public opinion and cultivating environmental
responsibility for posterity.
Word count: 331
Word count: 331
Task 3: Design
<Rafa Maritza Hertrian_Consume or Collapse_Task 3>
Title: Consume or Collapse?
Rafa Maritza Hertrian
Media: Digital Poster
Size: A4
Rationale
"Consume or Collapse?" was created due to the emphasis on responsible
consumption and production, the 12th UNSGD. It advocates for waste
reduction and pollution mitigation as crucial for the preservation of
marine ecosystems, highlighting the tremendous impact of human
activities on ocean health. It illustrates sustainable methods, such
as reducing the use of single-use plastics, and emphasizes the need
for group efforts in protecting the oceans.
The artwork, which takes inspiration from the famous "The Great Wave
Off Kanagawa," contrasts the beauty of the ocean with the stark
reality of contamination, represented by a surfer navigating waves
contaminated with trash. This artwork conjures us a grim future in
which the consequences of overconsumption taint leisure activities.
The artwork invites viewers to ponder on our societal direction by
using humor as a means of engagement.
The statement that goes with it, "Consume or Collapse?" highlights
how urgent the situation is and encourages reflection and action.
"Consume or Collapse?" aims to spark conversation and inspire
positive change through a blend of powerful language and visual
symbolism. This aligns with the UNSGD's goals of promoting
responsible consumption practices for a healthy world and seas.
Word count: 191
BLOG PDF
<Rafa Maritza Hertrian_202402_Design Principles Blog>.pdf
REFLECTION
What have I learnt in this module?
I have learned and acquired the terminologies and the theory
of what makes any design visually attractive and meaningful. I
learned how the design principles occur in existing artwork
while also applying them to my own creation.
What did I enjoy the most?
I enjoyed learning new knowledge that allowed me to improve the
way I make my designs. I also enjoy creating a design for this
task as the students are given the freedom to choose however we
want to advocate our message to our target audiences.
What did I not enjoy the most?
My least favorite aspect of doing all of the tasks is how
organized the process of making should be because I am usually
more comfortable doing tasks practically. However, keeping things
organized was very useful in the end because the final result and
the process look more professionally made.
What have I learnt about myself through this module?
I have learned that there are a lot of aspects of design that I
haven't applied yet to my skills. It made me realize that I still
have a lot to improve in my design skills.
What has changed and what has not in my learning journey?
I have changed the way I process my designs. Now that I know about
the design principles, I try to focus more on how I can convey my
message with the elements that I will put in my designs. I did not
change my preference for design media because the design
principles can be applied to any type of design.
What could be improved in this module?
I would like to spend more time researching the context of UNSDG
so that I can better advocate the goal that I picked through my
design.
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